{"id":239,"date":"2019-01-03T11:20:52","date_gmt":"2019-01-03T11:20:52","guid":{"rendered":"https:\/\/www.ankarsrum.com\/?page_id=239"},"modified":"2019-01-29T11:28:28","modified_gmt":"2019-01-29T11:28:28","slug":"press","status":"publish","type":"page","link":"https:\/\/www.ankarsrum.com\/au\/press\/","title":{"rendered":"Press room"},"content":{"rendered":" \r\n

PRESS CONTACT<\/strong>\r\nMarcus Grimer\u00f6, Market Manager Ankarsrum Kitchen AB<\/strong>\r\nPhone:<\/strong> 0490-533 72\r\nMobile:<\/strong> 070-210 41 08\r\nE-mail:<\/strong> marcus.grimero@ankarsrum.com<\/p>","protected":false},"excerpt":{"rendered":"

PRESS CONTACT. Marcus Grimer\u00f6, Market Manager Ankarsrum Kitchen AB. Phone:. Mobile:. E-mail:. <\/p>\n","protected":false},"author":4,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-blocks.php","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"class_list":["post-239","page","type-page","status-publish","hentry"],"acf":{"blocks":[{"acf_fc_layout":"new_block","block_content":[{"acf_fc_layout":"wysiwyg_content","wysiwyg_editor":"

PRESS CONTACT<\/strong>
\nMarcus Grimer\u00f6, Market Manager Ankarsrum Kitchen AB
\nPhone: 0490-533 72
\nMobile: 070-210 41 08
\nE-mail: marcus.grimero@ankarsrum.com<\/p>\n"},{"acf_fc_layout":"square_grid","grid_objects_repeater":[{"square_object":{"ID":746,"post_author":"5","post_date":"2018-11-28 12:19:33","post_date_gmt":"2018-11-28 12:19:33","post_content":"

For the first time ever, it is possible to bake \u201cThe Bread of the World\u201d, a cross section of the most popular breads around the world. The form and ingredients of the bread have been determined by algorithms processing bread recipes from all corners of the earth. This datagenerated recipe has then undergone further kneading by star baker S\u00e9bastien Boudet. The end result is a succulent flatbread \u2013 the bread of the world.<\/h2>\r\n\r\n\r\nAnkarsrum Kitchen AB \u2013 manufacturer of the distinguished Swedish kitchen appliance Ankarsrum Assistent Original \u2013 is today revealing the recipe for \u201cThe Bread of the World\u201d. Using the recipe, home bakers big and small can bake a bread that is a cross section of bread from countries around the world.\r\n\r\nThe kitchen appliance Ankarsrum Assistent Original is becoming increasingly popular, both in Sweden and abroad. Our ever stronger international position gave rise to the idea of finding a way to engage and unite people across the world through baking. Today, we are proud to share the recipe for \u201cThe Bread of the World\u201d, a global bread recipe that represents the people of the world and is based on what we have in common. \u201cWe hope that all home bakers, both beginners and those with experience, will give it a go and bake the bread,\u201d says Marcus Grimer\u00f6, Marketing Manager at Ankarsrum Kitchen AB.\r\n\r\nThe recipe for \u201cThe Bread of the World\u201d is data-generated and based on algorithmic processing of the most common ingredients and attributes in bread recipes across the world. This has made it possible to determine a cross section of ingredients, quantities, baking technique and form. The result was a flatbread that, among other things, contained three kinds of flour.\r\n

From complex data to succulent bread with S\u00e9bastien Boudet<\/h1>\r\nIn order to make the data-generated recipe possible to bake in practice, Ankarsrum has worked together with eminent baker S\u00e9bastien Boudet, known from the jury on Swedish Channel 5\u2019s show \u201cDessertm\u00e4starna\u201d. Based on the computer\u2019s recipe, S\u00e9bastien has developed the final recipe for \u201cThe Bread of the World\u201d. For example, he has optimised the quantities of the ingredients.\r\n\r\nBecause computers and people do not speak the same language, my role has been to make the recipe human. I have dedicated my life to baking bread and have a lot of knowledge and experience about how bread looks and how it is baked around the world. It's exciting to have been part of creating a bread that\u2019s not so traditional and also represents a cross section of the world. In an increasingly polarised\r\n\r\nworld, I think baking bread is a fantastic way for us to unite, says baker S\u00e9bastien Boudet.\r\n

Step by step \u2013 a data-generated flatbread becomes reality<\/strong><\/h1>\r\nThe work began with a preliminary study and the development of a strategy to derive \u201cThe Bread of the World\u201d scientifically and empirically.\r\n\r\nResearch was done to find the most popular bread from every country on earth. The criterion was traditional recipes where assessments were made based on the frequency of occurrence and history based on aggregated data from recipe banks, cookbooks, Wikipedia and blogs from the various countries.\r\n\r\nA global bread database was created containing the recipe from each country that was most featured and that had a sufficient quantity of statistically acceptable information. This database categorised all conceivable attributes and ingredients that a bread recipe might possibly contain. The result was 12,608 unique data points (e.g. quantities, degrees, and forms).\r\n\r\nIn the final phase, a series of algorithms was developed, each of which computed which ingredients, which quantities of each ingredient, which baking technique and which form \u201cThe Bread of the World\u201d was to have. The results of these individual algorithms were then combined into a data sheet that generated the source code for \u201cThe Bread of the World\u201d.\r\n\r\nFinally, star baker S\u00e9bastien Boudet adapted the recipe's method and ingredients to make the bread bakeable and edible.\r\n

For more information, please contact:<\/h1>\r\nMarcus Grimer\u00f6, Marketing Manager Ankarsrum Kitchen AB E-mail: marcus.grimero@ankarsrum.com Telephone: 0490-53372 www.ankarsrum.com\r\n\r\nAbout Ankarsrum Kitchen AB Ankarsrum Kitchen AB is one of three companies in the Ankarsrum Industries group. Located in the distinguished company town of Ankarsrum in Sm\u00e5land, the firm markets, sells and distributes the kitchen appliance Ankarsrum Assistent Original\u00ae. This kitchen appliance was first developed in the 1940s by industrial designer Alvar Lenning under the three watchwords of quality, functionality and design. Ankarsrum Assistent Original\u00ae became Sweden's first kitchen appliance and is just as popular today. Since its launch in 1940, 1,500,000 Ankarsrum Assistent Original\u00ae machines have been sold in 30 different countries.\r\n\r\n \r\n\r\n\r\n

Related images<\/h1>\r\n\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\"\"<\/a>\r\n

Download<\/h1>\r\nPressrelease<\/a>\r\n\r\n ","post_title":"The world's first global bread baked from algorithms","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-worlds-first-global-bread-baked-from-algorithms","to_ping":"","pinged":"","post_modified":"2019-02-07 12:22:20","post_modified_gmt":"2019-02-07 12:22:20","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ankarsrum.com\/?p=746","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},"square_object_video":"","custom_heading":"","custom_paragraph":""},{"square_object":{"ID":400,"post_author":"5","post_date":"2019-01-18 09:35:38","post_date_gmt":"2019-01-18 09:35:38","post_content":"

Ankarsrum Assistent Original wins Plus X award in four prestigious categories<\/h2>\r\n

The Plus X Award is the world\u2019s largest innovation award for technology and lifestyle. It honors brands for the leading edge in quality and innovation of their products.<\/h3>\r\nThe Ankarsrum Assistent Original 6230 has been awarded in four different categories:\r\n

High Quality, Design, Ease of Use and Functionality.<\/h3>\r\nWith an international expert jury from 25 industries, 23 strategic partners and over 600 participating international brands, the Plus X Award is the world's largest innovation prize for technology and lifestyle. Products that have been pre-sented with the Plus X award are awarded with an unmistakable sign for brand quality.\r\n\r\nThis year, the Ankarsrum Assistent Original 6230 was awarded the seal of excel-lence in the following categories: High Quality, Design, Ease of Use and Function-ality. These four categories mirror the prominent features of the machine and are the very essence of the Ankarsrum brand.\r\n
\r\n

\u201cAll of us at Ankarsrum Kitchen AB are proud to accept our four Plus X seals as an appropriate addition to our 70 plus year long history\u201d, Marcus Grimer\u00f6, CEO at Ankarsrum Kitchen AB, states<\/h3>\r\n<\/blockquote>\r\nFor more information, please contact:<\/strong>\r\nMarcus Grimer\u00f6, CEO Ankarsrum Kitchen AB\r\nE-mail: marcus.grimero@ankarsrum.com<\/a>\r\nTelephone: +46 490 53372","post_title":"Ankarsrum wins Plus X award","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ankarsrum-wins-plus-x-award","to_ping":"","pinged":"","post_modified":"2019-03-21 13:32:30","post_modified_gmt":"2019-03-21 13:32:30","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ankarsrum.com\/?p=400","menu_order":0,"post_type":"post","post_mime_type":"","comment_count":"0","filter":"raw"},"square_object_video":"","custom_heading":"","custom_paragraph":""},{"square_object":{"ID":803,"post_author":"3","post_date":"2019-01-29 08:13:11","post_date_gmt":"2019-01-29 08:13:11","post_content":"","post_title":"Follow Ankarsrum on Instagram","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"follow-ankarsrum-on-instagram","to_ping":"","pinged":"","post_modified":"2019-06-25 12:14:04","post_modified_gmt":"2019-06-25 12:14:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.ankarsrum.com\/?post_type=socialmedias&p=803","menu_order":0,"post_type":"socialmedias","post_mime_type":"","comment_count":"0","filter":"raw"},"square_object_video":"","custom_heading":"","custom_paragraph":""}]}],"background_image":false,"background_color":"#fff","block_height":"auto","vertical_align_content":"flex-block","block_id":"","block_classes":"","background_image_position":"center center","block_text_color":"standard-color","full_width_content":"container-width","content_horizontal_alignment":"text-center","extra_background":"none","blockname":"","extra_background_color":"","block_separator":"no","scroll":"next-section","scroll_to_id":"","separator_text":""}]},"yoast_head":"\nPress room - Ankarsrum Australia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ankarsrum.com\/au\/press\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Press room\" \/>\n<meta property=\"og:description\" content=\"PRESS CONTACT. 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