Privacy Policy for Ankarsrum
Last updated: October 22, 2026
1. Introduction
At Ankarsrum, we value your privacy and are committed to protecting your personal information.
This Privacy Policy explains how Ankarsrum Kitchen AB ("Ankarsrum", "we", "us" or "our") collects, uses, stores and protects your personal information when you visit our website, purchase our products or interact with our services.
This policy applies to visitors and customers of www.ankarsrum.com worldwide.
We process personal information in accordance with applicable data protection and privacy laws, including the EU General Data Protection Regulation (GDPR), the UK GDPR and other relevant national or regional privacy regulations.
Depending on your country or region of residence, different privacy rights and legal requirements may apply.
2. Data Controller
The company responsible for processing your personal information is:
Ankarsrum Kitchen AB
Lysingsvägen 18
SE-593 53 Västervik
Sweden
Email: info@ankarsrum.com
Phone: +46 (0) 490 520 00
Website: www.ankarsrum.com
3. What is personal information?
Personal information (also referred to as personal data) is any information that identifies or can reasonably be linked to an individual.
Examples include:
Name and contact details
Email address and phone number
Billing and delivery address
IP address and device information
Purchase history and order details
Website activity and preferences
Information that has been irreversibly anonymised and can no longer be linked to an individual is not considered personal information under this policy.
4. What personal information do we collect?
We may collect personal information when you interact with Ankarsrum through our website, products or services.
Newsletter subscriptions
When you subscribe to our newsletter, we may collect your email address and communication preferences.
Website usage
When you visit our website, we may collect technical information such as your IP address, browser type, device information, pages visited and interactions with our website.
Customer service
When you contact our customer service team, we may collect the information you provide to help us respond to your questions or requests.
Analytics and preferences
We may analyse website interactions and preferences to better understand our customers and improve our products, services and communications.
Consent-based information
We may collect additional information where you have voluntarily provided it or given your consent, where required by applicable law.
5. Legal basis for processing
We process personal information only where we have a valid legal basis or other lawful justification under applicable privacy laws.
Where the GDPR or UK GDPR applies, we rely on the following legal bases:
Performance of a contract
To provide services you have requested.
Legal obligations
To comply with applicable laws, including accounting, taxation and consumer protection requirements.
Legitimate interests
To improve our website and services, provide customer support, prevent fraud and maintain the security of our systems, provided that our interests do not override your rights and freedoms.
Consent
To send certain marketing communications, use non-essential cookies or process personal information for other purposes where consent is required.
Where other privacy laws apply, we process personal information in accordance with their relevant requirements.
6. How we use your personal information
We use personal information to:
Process and manage purchases, payments, deliveries and returns.
Communicate with you regarding customer service requests.
Provide support and respond to enquiries.
Send newsletters, product updates and marketing communications where permitted.
Personalise website content and improve your browsing experience.
Analyse website performance and customer preferences.
Develop and improve our products, services and communications.
Protect our website, customers and systems against fraud and unauthorised access.
Comply with applicable legal and regulatory obligations.
We only use personal information for purposes that are lawful and consistent with this Privacy Policy.
7. Direct marketing
We may send you newsletters, product information, inspiration, offers and other marketing communications from Ankarsrum.
Depending on applicable law, we may send marketing communications where you have given your consent or where we are otherwise legally permitted to do so, such as in certain existing customer relationships.
You can unsubscribe from our marketing emails at any time by clicking the unsubscribe link included in our communications or by contacting us directly.
We respect your marketing preferences and will process requests to opt out in accordance with applicable laws.
8. Sharing of personal information
We may share personal information with trusted service providers and partners who help us operate our business and deliver our services.
These may include:
Payment service providers
Shipping and logistics partners
Website hosting and IT service providers
Marketing and analytics providers
Customer service platforms
Other service providers necessary for our operations
We require service providers acting on our behalf to protect personal information and process it only for authorised purposes, in accordance with applicable data protection requirements.
Certain advertising and analytics technologies may involve sharing information with third parties. Where applicable, we provide consent or opt-out choices as required by law.
We do not sell personal information for monetary compensation. However, certain disclosures for advertising purposes may be classified as a "sale" or "sharing" under some privacy laws. Where relevant, we provide the required information and choices.
9. International data transfers
As Ankarsrum operates internationally, your personal information may be processed or stored in countries other than your country of residence.
Where personal information is transferred internationally, we take appropriate measures to protect it in accordance with applicable data protection laws.
For transfers subject to the GDPR or UK GDPR, these measures may include:
Adequacy decisions issued by relevant authorities.
Standard Contractual Clauses (SCCs) approved by the European Commission.
The UK International Data Transfer Agreement or UK Addendum, where applicable.
Other legally recognised safeguards.
We aim to ensure that personal information remains appropriately protected regardless of where it is processed.
10. Data retention
We retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.
Retention periods may depend on:
The nature of the personal information.
The purpose for which it was collected.
Contractual and customer service requirements.
Applicable accounting, tax and legal obligations.
The need to establish, exercise or defend legal claims.
When personal information is no longer required, we securely delete or anonymise it in accordance with applicable requirements.
11. Your privacy rights
We respect your rights regarding your personal information.
Depending on your country or region of residence, you may have the right to:
Access your information
Request access to the personal information we hold about you.
Correct your information
Request corrections to inaccurate or incomplete personal information.
Request deletion
Ask us to delete your personal information, subject to applicable legal exceptions.
Restrict processing
Request that we limit certain uses of your personal information, where applicable.
Data portability
Request a copy of certain personal information in a structured, commonly used format.
Object to processing
Object to certain types of processing, including direct marketing.
Withdraw consent
Withdraw your consent at any time where processing is based on consent.
Opt out of certain data uses
Where applicable, opt out of certain uses or disclosures of personal information, including activities classified as targeted advertising, sale or sharing under relevant privacy laws.
You may also have additional rights under the privacy laws of your country or region.
To exercise your rights, please contact us at info@ankarsrum.com.
We will respond to your request in accordance with applicable legal requirements. We may need to verify your identity before processing certain requests.
12. Complaints and supervisory authorities
If you have concerns about how we process your personal information, we encourage you to contact us so that we can address your questions.
Depending on your location, you may also have the right to lodge a complaint with a relevant data protection or privacy authority.
For individuals in the European Economic Area, this may include the Swedish Authority for Privacy Protection (Integritetsskyddsmyndigheten, IMY) or another competent supervisory authority.
13. Cookies and tracking technologies
We use cookies and similar technologies to ensure our website functions properly, understand how visitors use our website and improve the overall user experience.
The types of cookies we may use include:
Necessary cookies: Essential for the website to function correctly.
Analytics cookies: Help us understand website performance and visitor behaviour.
Marketing cookies: Used to measure advertising effectiveness and provide relevant marketing content.
For more detailed information about how we use cookies, please visit our [Cookie Policy].
You can also view a complete overview of the cookies used on our website, including their purpose and duration, in our [Cookie List].
14. Security
We take the protection of your personal information seriously.
We implement appropriate technical and organisational security measures designed to protect personal information against unauthorised access, loss, misuse, alteration and disclosure.
Our security measures are reviewed and updated as necessary to address relevant risks.
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, business practices or applicable legal requirements.
The latest version will always be available on our website, together with the date of the most recent update.
Where required by applicable law, we will provide additional notice of significant changes.
16. Contact
If you have any questions about this Privacy Policy, how we process personal information or how to exercise your privacy rights, please contact us.
Ankarsrum Kitchen AB
Lysingsvägen 18
SE-593 53 Västervik
Sweden
Email: info@ankarsrum.com
Phone: +46 (0) 490 520 00
Website: www.ankarsrum.com