Privacy Policy for Ankarsrum
Last updated: October 22, 2026
1. Introduction
Ankarsrum Kitchen AB (“Ankarsrum”, “we”, “us”, or “our”) is committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website, register your Ankarsrum product for warranty purposes, subscribe to our global newsletter, interact with our social media channels, or contact us for product information and support.
Ankarsrum Kitchen AB is a Swedish company responsible for the processing of personal information described in this Privacy Policy.
We handle personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA), Canada's Anti-Spam Legislation (CASL), and applicable provincial privacy legislation, including Québec's Act respecting the protection of personal information in the private sector.
Where required by law, we obtain your consent before collecting, using, or disclosing personal information. You may withdraw your consent for certain activities, subject to applicable legal or contractual restrictions.
This Privacy Policy does not apply to independent distributors, retailers, or third-party websites and services. We encourage you to review their respective privacy policies before providing personal information.
2. What Is Personal Information?
Personal information refers to information about an identifiable individual, whether that information identifies the individual directly or indirectly.
Depending on how you interact with Ankarsrum, this may include:
First and last name
Postal address
Email address
Telephone number
Product registration and warranty information
Product model and serial number
Purchase date and place of purchase
IP address and online identifiers
Device and browser information
Website usage and interaction data
Communication and marketing preferences
Customer service inquiries and correspondence
We collect only the personal information reasonably necessary for the purposes described in this Privacy Policy.
3. What Personal Information Do We Collect?
Product and Warranty Registration
When you register your Ankarsrum product for warranty purposes, we may collect your name, contact information, product model, serial number, purchase date, and place of purchase.
We use this information to maintain your product registration, administer applicable warranty services, and assist with product-related inquiries.
Warranty registration does not automatically subscribe you to marketing communications.
Global Newsletter Subscription
When you voluntarily subscribe to Ankarsrum's global newsletter, we collect your email address and any additional information you choose to provide, such as your name or communication preferences.
We use this information to send you product news, recipes, inspiration, tips, and information about Ankarsrum products and accessories.
Website Visits
When you visit our website, certain technical information may be collected, including your IP address, browser type, device information, and website interactions.
We also use Google Analytics to understand how visitors use our website, subject to applicable consent requirements.
Customer Service and Product Support
When you contact us with a question, technical issue, or warranty-related inquiry, we collect the information necessary to respond and provide assistance.
This may include your name, contact details, product information, and the content of your correspondence.
Social Media Interactions
When you interact with Ankarsrum through social media platforms, we may receive information you choose to share with us, such as comments, direct messages, or product-related inquiries.
Social media platforms may also process personal information independently under their own privacy policies.
4. How Do We Use Your Personal Information?
We use personal information for the following purposes:
Warranty registration and administration
To register Ankarsrum products, maintain warranty records, and provide warranty-related assistance.
Customer service and support
To respond to inquiries, provide technical assistance, and resolve product-related matters.
Global newsletter communications
To send newsletters to individuals who have voluntarily subscribed and to manage their subscription preferences.
Website analytics and improvement
To understand website usage, evaluate website performance, and improve content, navigation, and functionality.
Digital advertising and brand communication
To promote Ankarsrum products, recipes, accessories, and brand content through digital advertising channels.
Product and service development
To analyze feedback and product-related inquiries and improve our products and services.
Security and legal compliance
To protect our systems and services, prevent misuse, and comply with applicable legal obligations.
We will not use personal information for materially different purposes without providing appropriate notice and obtaining additional consent where required.
5. Consent and Your Choices
Ankarsrum respects your right to make informed decisions about the collection, use, and disclosure of your personal information.
We obtain meaningful consent where required by applicable Canadian privacy laws.
Depending on the circumstances and the sensitivity of the information, consent may be express or implied where permitted by law.
For activities requiring express consent, such as subscribing to our global newsletter or activating certain non-essential cookies, we request that consent separately.
You may withdraw your consent for certain activities at any time, subject to legal or contractual restrictions and reasonable notice.
Withdrawing consent may affect our ability to provide certain optional services but will not affect processing that is otherwise permitted or required by law.
To update your preferences or withdraw consent, please use the available privacy settings or contact us using the details provided below.
6. Global Newsletter and Direct Marketing
Ankarsrum offers a global newsletter that customers in Canada may voluntarily subscribe to.
The newsletter may include:
Product news and information
Recipes and baking inspiration
Tips and guidance for using Ankarsrum products
Information about accessories
Campaigns and other brand-related communications
We send commercial electronic messages in accordance with Canada's Anti-Spam Legislation (CASL) and other applicable laws.
Where required, we obtain your consent before sending marketing communications.
Subscription to the global newsletter is voluntary and is not required for product registration or warranty services.
Our marketing emails include appropriate sender identification and an unsubscribe mechanism.
You may unsubscribe at any time by clicking the unsubscribe link in our emails or contacting Ankarsrum directly.
We process unsubscribe requests within the time required by applicable law.
Unsubscribing from the newsletter will not prevent us from sending communications necessary to respond to your inquiries or administer warranty-related matters.
7. Social Media Advertising and Digital Marketing
Ankarsrum promotes its products and brand through digital advertising platforms, including Facebook and Instagram.
Our advertising activities may include campaigns targeted to audiences based on geographic location, interests, demographics, and other targeting options made available by the advertising platforms.
We may use advertising performance information, such as impressions, reach, clicks, and engagement, to evaluate and improve our marketing campaigns.
Ankarsrum does not currently use Meta Pixel on its website.
We do not use Meta Pixel to track visitors to our website for retargeting purposes.
Social media platforms may collect and process personal information independently when you use their services or interact with advertisements. Such processing is governed by the platforms' own privacy policies.
You can manage certain advertising preferences through the privacy settings provided by the relevant social media platforms.
If our advertising practices change in a way that materially affects the collection, use, or disclosure of personal information, we will update this Privacy Policy and obtain any additional consent required by law.
8. Google Analytics and Website Statistics
Ankarsrum uses Google Analytics to understand how visitors interact with our website and to improve its content, functionality, and user experience.
Depending on the service configuration and your consent choices, Google Analytics may collect information such as:
Pages visited and time spent on the website
General geographic location
Device and browser information
Website interactions and navigation patterns
IP addresses and online identifiers, subject to Google's applicable processing and privacy settings
We use this information to analyze website traffic, understand visitor behavior, and improve our digital services.
Google Analytics uses cookies and similar technologies.
Where required by applicable privacy legislation, including Québec's privacy laws, we obtain consent before activating non-essential analytics technologies.
You can manage available cookie preferences through the cookie settings on our website.
Google may process information outside Canada in accordance with its applicable privacy terms and data processing arrangements.
For further information about Google's handling of information, please refer to Google's privacy information.
9. Cookies and Similar Technologies
Ankarsrum uses cookies and similar technologies to support website functionality and improve the visitor experience.
Cookies are small files stored on your device when you visit a website.
Depending on the technologies implemented, our website may use the following categories of cookies.
Essential Cookies
These cookies are necessary for basic website functionality, navigation, security, and the operation of certain services.
Analytics Cookies
These cookies, including those associated with Google Analytics, help us understand how visitors interact with our website.
The information collected is used to analyze website performance and identify opportunities for improvement.
Third-Party Cookies
Certain third-party services integrated into our website may use cookies or similar technologies, depending on their functionality and configuration.
Where required by applicable law, non-essential cookies and technologies used to identify, locate, or profile individuals will remain disabled until the necessary consent has been obtained.
You may manage your preferences through the cookie settings available on our website.
For more information, please refer to our Cookie Policy.
10. Purchases Through Authorized Distributors and Retailers
Ankarsrum products in Canada are sold through authorized distributors and retailers.
Ankarsrum Kitchen AB does not operate a direct-to-consumer webshop for the Canadian market.
When you purchase an Ankarsrum product from a distributor or retailer, that business is responsible for collecting and processing the personal information necessary to complete your purchase, including payment, delivery, and order management.
Such processing is governed by the distributor's or retailer's own privacy policy.
Ankarsrum may receive certain personal information from distributors or retailers when necessary to provide product support, administer warranty-related services, or respond to customer inquiries, in accordance with applicable privacy laws.
11. Sharing of Personal Information
Ankarsrum may share personal information with trusted service providers when necessary to operate our website, administer warranty registrations, provide customer support, or deliver services requested by you.
These providers may assist with:
Website hosting and technical support
Product and warranty registration
Customer service
Global newsletter distribution
Website analytics, including Google Analytics
Digital marketing and advertising
IT security and system maintenance
We require service providers processing personal information on our behalf to apply appropriate confidentiality and security measures and to process information only for authorized purposes, subject to applicable contractual arrangements.
We may also disclose personal information when required or permitted by applicable law.
We do not disclose personal information to third parties for their independent marketing purposes without the consent required by applicable law.
Where practical, we use aggregated or anonymized information for analysis and reporting.
12. International Data Transfers
Ankarsrum Kitchen AB is based in Sweden, and our website is hosted in Sweden.
Because Ankarsrum operates internationally, personal information collected from Canadian customers and website visitors may be stored or processed outside Canada.
This may include processing in Sweden and other countries where our authorized service providers operate.
When personal information is processed outside Canada, it may be subject to the laws of the country where it is stored or processed, including lawful access by public authorities.
We take appropriate measures to protect personal information processed internationally, including contractual safeguards, security controls, and assessments required by applicable privacy legislation.
Where required by applicable provincial legislation, we assess privacy risks before communicating personal information outside the relevant jurisdiction.
You may contact us for more information about how your personal information is processed internationally.
13. Your Privacy Rights
Subject to applicable Canadian privacy laws, you may have the right to:
Request access to personal information held about you.
Request correction of inaccurate or incomplete personal information.
Withdraw consent for certain uses or disclosures of your personal information.
Request deletion of personal information where applicable law provides that right.
Request information about how your personal information is collected, used, or disclosed.
Exercise additional rights available under applicable provincial legislation.
Residents of Québec may have additional rights under provincial privacy legislation, including certain rights relating to data portability, automated decision-making, and the cessation of dissemination or de-indexing of personal information, where applicable.
To exercise your privacy rights, please contact us at:
info@ankarsrum.com
We may request reasonable information to verify your identity before responding.
We will respond within the timeframes required by applicable law.
If we cannot fulfill your request, we will explain the reason, subject to applicable legal restrictions.
14. Access to Personal Information
Access to personal information within Ankarsrum is restricted to authorized employees and other personnel who require access to perform their professional responsibilities.
Personal information may only be accessed and used for legitimate and authorized business purposes.
We apply appropriate technical and organizational safeguards to protect personal information against unauthorized access, use, or disclosure.
15. Data Retention
Ankarsrum retains personal information only for as long as necessary to fulfill the purposes for which it was collected, comply with legal obligations, and resolve legitimate customer service or warranty-related matters.
Retention periods depend on the type of information and the purpose of processing.
For example:
Warranty registration information
May be retained for the duration of the applicable warranty and any additional period necessary for legal or administrative purposes.
Customer service information
May be retained as necessary to resolve inquiries, maintain relevant service records, or manage warranty-related matters.
Newsletter subscription information
Is retained while your subscription remains active or as otherwise necessary to document consent, process unsubscribe requests, and comply with applicable law.
Website analytics information
Is retained according to the applicable Google Analytics configuration, retention settings, and legal requirements.
When personal information is no longer required, we securely delete, destroy, or anonymize it in accordance with applicable laws and our retention procedures.
16. How We Protect Your Personal Information
Ankarsrum takes reasonable technical, administrative, and organizational measures to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, or modification.
These measures may include:
Restricted access to personal information
Appropriate security controls for systems and services
Confidentiality obligations for authorized personnel
Security requirements for service providers
Procedures for identifying and responding to privacy and security incidents
Although we take reasonable precautions, no method of electronic transmission or storage is completely secure.
If you believe your personal information may have been compromised, please contact us at:
info@ankarsrum.com
Where required by applicable Canadian privacy laws, Ankarsrum will notify affected individuals and relevant authorities of privacy breaches that meet applicable reporting thresholds.
17. Privacy Complaints and Questions
Ankarsrum is committed to addressing privacy-related questions, concerns, and complaints.
If you have questions about how we collect, use, disclose, or protect your personal information, or if you wish to submit a privacy complaint, please contact us using the details below.
We will review your inquiry and respond in accordance with applicable privacy legislation.
If you are dissatisfied with our response, you may have the right to submit a complaint to the Office of the Privacy Commissioner of Canada or the relevant provincial privacy authority.
18. Changes to This Privacy Policy
Ankarsrum may update this Privacy Policy to reflect changes in our business practices, services, technologies, or applicable legal requirements.
The most recent version will be published on our website, together with the date of the latest update.
Where changes are material and require additional notice or consent under applicable law, we will take appropriate steps to inform affected individuals before the changes take effect.
We encourage you to review this Privacy Policy periodically.
19. Contact Information
Ankarsrum Kitchen AB is responsible for the processing of personal information described in this Privacy Policy.
For questions about this Privacy Policy, requests to exercise your privacy rights, or concerns about how your personal information is handled, please contact:
Ankarsrum Kitchen AB
Lysingsvägen 18
SE-593 53 Västervik
Sweden
Company registration number: 556757-6300
Email: info@ankarsrum.com
Website: www.ankarsrum.com
We are committed to protecting your privacy and handling your personal information responsibly and transparently.