How many of us welcomed new ‘toys’ during the pandemic year?
Puppies, Nintendo consoles and baking appliances.
I sat down with Marcus Grimerö, the CEO of Ankarsrum – a Kitchen appliance for the
everyday consumer with a ‘industrial’ feel about the pandemic year and how it affected sales.
Marketing took a back seat and sales + production reigned supreme.
“Our customers really love the Ankarsrum Assistent Original… Our customers are truly our best marketers” — Marcus Grimerö, CEO, Ankarsrum