2021-01-22 | 1 min read

Ankarsrum on Forbes.com

How many of us welcomed new ‘toys’ during the pandemic year? Puppies, Nintendo consoles and baking appliances. I sat down with Marcus Grimerö, the CEO of Ankarsrum - a Kitchen appliance for the everyday consumer with a ‘industrial’ feel about the pandemic year and how it affected sales. Marketing took a back seat and sales + production reigned supreme. “Our customers really love the Ankarsrum Assistent Original... Our customers are truly our best marketers” — Marcus Grimerö, CEO, Ankarsrum

Read the full article on Forbes.com.

How many of us welcomed new ‘toys’ during the pandemic year? Puppies, Nintendo consoles and baking appliances. I sat down with Marcus Grimerö, the CEO of Ankarsrum - a Kitchen appliance for the everyday consumer with a ‘industrial’ feel about the pandemic year and how it affected sales. Marketing took a back seat and sales + production reigned supreme. “Our customers really love the Ankarsrum Assistent Original... Our customers are truly our best marketers” — Marcus Grimerö, CEO, Ankarsrum

Read the full article on Forbes.com.

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