News Archive

Ankarsrum on Forbes.com
How many of us welcomed new ‘toys’ during the pandemic year? Puppies, Nintendo consoles and baking appliances. I sat down with Marcus Grimerö, the CEO of Ankarsrum - a Kitchen appliance for the everyday consumer with a ‘industrial’ feel about the pandemic year and how it affected sales. Marketing took a back seat and sales + production reigned supreme. “Our customers really love the Ankarsrum Assistent Original... Our customers are truly our best marketers” — Marcus Grimerö, CEO, Ankarsrum
Read the full article on Forbes.com.
How many of us welcomed new ‘toys’ during the pandemic year? Puppies, Nintendo consoles and baking appliances. I sat down with Marcus Grimerö, the CEO of Ankarsrum - a Kitchen appliance for the everyday consumer with a ‘industrial’ feel about the pandemic year and how it affected sales. Marketing took a back seat and sales + production reigned supreme. “Our customers really love the Ankarsrum Assistent Original... Our customers are truly our best marketers” — Marcus Grimerö, CEO, Ankarsrum
Read the full article on Forbes.com.

The Great Swedish Bake off
We are so happy to present that Ankarsrum Assistent Original is a proud partner of the popular Swedish TV-show "Hela Sverige bakar" (The Swedish version of The Great British Bake off). This autumn, our kitchen assistent will be displayed and used in the popular TV-show "Hela Sverige bakar", which will begin airing on the swedish TV channel TV4 on Wednesday 16 September.
We are so happy to present that Ankarsrum Assistent Original is a proud partner of the popular Swedish TV-show "Hela Sverige bakar" (The Swedish version of The Great British Bake off). This autumn, our kitchen assistent will be displayed and used in the popular TV-show "Hela Sverige bakar", which will begin airing on the swedish TV channel TV4 on Wednesday 16 September.