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Ankarsrum on Forbes.com

Michelle Tchea with Forbes.com recently interviewed Ankarsrum CEO Marcus Grimero on ā€œhow to step up your sourdough game.ā€

How many of us welcomed new ā€˜toys’ during the pandemic year?
Puppies, Nintendo consoles and baking appliances.

I sat down with Marcus Grimerƶ, the CEO of Ankarsrum – a Kitchen appliance for the
everyday consumer with a ā€˜industrial’ feel about the pandemic year and how it affected sales.

Marketing took a back seat and sales + production reigned supreme.

ā€œOur customers really love the Ankarsrum Assistent Original… Our customers are truly our best marketersā€ — Marcus Grimerƶ, CEO, Ankarsrum

Read the full article on Forbes.com.

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