How many of us welcomed new ‘toys’ during the pandemic year?
Puppies, Nintendo consoles and baking appliances.

I sat down with Marcus Grimerö, the CEO of Ankarsrum – a Kitchen appliance for the
everyday consumer with a ‘industrial’ feel about the pandemic year and how it affected sales.

Marketing took a back seat and sales + production reigned supreme.

“Our customers really love the Ankarsrum Assistent Original… Our customers are truly our best marketers” — Marcus Grimerö, CEO, Ankarsrum

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